More than 1.5 million people watched this Kanyadaan, sung live by The Divine Pheras. The story behind the viral musical pheras video, the song Kanyadaan Mahadanam, and the meaning of the ritual.
Some wedding moments are planned for months. Others simply happen, and stay with everyone who was there. At a wedding in Mumbai, one such moment was the Kanyadaan, sung live by The Divine Pheras, the devotional wedding band founded and owned by Nitesh Sharma.
When the video of that Kanyadaan was shared on Instagram, it went viral: more than 1.5 million views (1,519,563 at the time of writing), over 82,000 likes and more than 200 comments from people across India. This is the story of that viral Kanyadaan video, the song behind it, and why musical pheras touch so many hearts.
The Viral Kanyadaan Video
The Divine Pheras shared the video on Instagram on 18 May 2026. It shows a father holding his daughter's hand during Kanyadaan, while Nitesh Sharma sings live beside the mandap. You can watch the viral Kanyadaan video on Instagram.
The caption captured what so many viewers felt: “When a father holds his daughter’s hand for the last time as ‘his little girl’… even the strongest hearts tremble. And in that moment of Kanyadaan, music says everything words cannot.”
कन्यादान के इस भावुक पल का म्यूज़िकल फेरे वीडियो इंस्टाग्राम पर 15 लाख से ज़्यादा बार देखा गया। इसे द डिवाइन फेरास बैंड के संस्थापक और गायक नितेश शर्मा ने लाइव गाया।
Why This Kanyadaan Moment Touched So Many Hearts
Kanyadaan is often the most emotional moment of a Hindu wedding. Parents who have raised their daughter for a lifetime now place her hand in her partner’s, with blessings for a new chapter. In the video, there is no stage and no performance in the usual sense: just a family, a sacred ritual and live devotional music that gives the moment room to breathe.
Many of the comments came from fathers, mothers and daughters who said the video reminded them of their own Kanyadaan. That is the purpose of musical pheras: not to replace the ritual, but to help everyone present feel its meaning.
What Is Kanyadaan?
The word Kanyadaan comes from “kanya” (daughter) and “daan” (giving or entrusting). During the ritual, the bride’s parents entrust their daughter to the groom and his family, and bless the couple’s life together. It is traditionally performed with Vedic mantras recited by the priest, and the exact customs differ from one region, community and family to another.
The Song: Kanyadaan Mahadanam
In the viral video, Nitesh Sharma sings “Kanyadaan Mahadanam” live during the ritual. The title means “Kanyadaan, the great gift”, reflecting the respect in which this moment is held. The music follows the pace of the ceremony, pausing for the mantras and the priest’s guidance, so that the ritual always stays at the centre.
What Are Musical Pheras?
Musical pheras bring live devotional music and narration into the wedding ceremony itself: the pheras, the Kanyadaan, the vows and the blessings. Instead of background music, the songs are chosen for specific moments of the ritual and sung live, in a way that respects the family’s traditions and the officiating priest.
Read more about the style in our journal article A Royal Wedding Deserves a Sacred Soul.
Who Is The Divine Pheras?
The Divine Pheras is a devotional music band founded and owned by Nitesh Sharma, who is also its lead singer. The band, based in Pune, performs live musical wedding pheras at weddings across India, including palace and destination weddings. Bookings are managed by Pehchan Live. Nitesh Sharma also founded and owns a second band, The Divine Jam, which performs live bhajan jamming. See the official band profile.
Bringing Live Kanyadaan Music to Your Wedding
If you would like The Divine Pheras to perform at your wedding, share your wedding date and muhurat, the city and venue, the rituals your family will follow, and the expected number of guests. Availability, format and pricing are confirmed by management. Please confirm your personal muhurat with your family priest. Visit divinepheras.in to enquire.
Frequently Asked Questions
Who sang the viral Kanyadaan song in the musical pheras video?
Nitesh Sharma, the founder, owner and lead singer of The Divine Pheras, sang it live during the ceremony.
Which song is sung during the Kanyadaan in the video?
The song is “Kanyadaan Mahadanam”, sung live by Nitesh Sharma during the ritual.
Is The Divine Pheras a band?
Yes. The Divine Pheras is a devotional wedding music band founded and owned by Nitesh Sharma.
Can The Divine Pheras perform live music for Kanyadaan at my wedding?
Yes. The band performs live musical pheras, including music for Kanyadaan, at weddings across India. Contact management through divinepheras.in with your date, city and venue.